All too often, I see a real thirst for clients to approach digital advertising with slick and cheap options from Google and Facebook that makes it all sound so easy.
Digital Advertising has amazing potential for clients if you know what you're doing, but without proper care, digital advertising can bring you unstuck.
It pays to understand one key point of digital advertising in order to take proper advantage of the opportunities - understand the data that is being presented to you in a digital campaign.
A properly tailored digital campaign will be able to show you distinct elements of what is working, plus what isn't. And honing in on the components that aren't working allows you to tighten wasteful advertising spending, provided you know what to look for.
A clear strategy also allows you to understand your conversion goals, and digital campaigns are a great fit for your business. Backed by a management strategy, you can also save on advertising dollars that can easily be wasted in the digital space.